Editorial Policy

How Is Content Produced?

Every piece of content we publish — blog article, service page, or industry guide — goes through the same five-step process:

• Research — current market data, regulations, and our own client experience on the topic are reviewed.
• Source verification — every figure and claim is checked against our approved source list; unverifiable data is not published.
• Writing — content is written in the target language, tailored to the intended audience.
• Review — the Content & SEO Manager, and where relevant a specialist (performance, development), reviews the draft.
• Publishing — approved content is published and linked internally to related pages.

Our Source Policy

We only use sources we can name openly in our content: recognized statistics and market research organizations (e.g. Statista, DataReportal), credible local news outlets (e.g. Gazeta.uz, Spot.uz, Daryo, UzDaily), official regulatory sources, our own current service price list, and client-approved case studies with verified figures.

• If a claim cannot be verified, it is either published without attribution as a general observation, or not published at all.
• We do not invent internal report, study, or methodology names that do not exist.
• The same figure is never written differently across language versions — all language versions are kept in sync.
• A cited source must genuinely support the claim next to it.

Who Reviews Our Content?

Content production and final approval are handled by different people. The person who researches and writes the content is not the same person who gives final sign-off before publishing:

Davron Tolipov

Founder & Digital Marketing Specialist

As Founder, gives final sign-off before publishing and is responsible for brand and strategic consistency.

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Nasiba Talipova

Content & SEO Manager

As Content & SEO Manager, leads research, writing, and source verification.

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Jasur Rahimov

Performance Marketing Specialist

As Performance Marketing Specialist, verifies performance figures (ROAS, conversions, etc.) used in case studies.

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Correction Procedure

If you notice an error, outdated information, or an incorrect source reference on our site, you can let us know:

• Email us via the address on our contact page — include the page link and a description of the issue.
• Reports are reviewed within 3 business days.
• Verified errors are corrected within 5 business days; for numerical corrections, the page shows an updated date.
• Claims whose source cannot be verified are made unattributed or removed until corrected.

AI Use Disclosure

The first draft of some of our content is produced with the help of AI-assisted tools. However, no content is published without human review: source verification, fact-checking of figures, and final approval are always carried out by a member of our team. We use AI as a writing tool, not as a source of information — every figure and claim is verified against the source policy above.

Update Policy

We review our content on a regular schedule:

• Pricing and service details — updated immediately when they change.
• Market statistics and industry data — updated at least once a year, whenever a new report is released.
• Case study figures — revised as client-approved results are updated.
• General guide content — subject to an annual review.