Jaltestman — SEO and Google Ads for the Jaltest Distributor in Turkey
SEO and Google Ads for the site Fuat Oto runs for Jaltest diagnostic equipment. The goal is device sales, licence renewals and service requests. Work started in September 2026.
Case summary
Industry
Automotive — Heavy Vehicle Diagnostic Equipment (B2B)
Country
Turkey · Part of Fuat Oto • Heavy vehicles since 1974
Duration
2026-09 — ongoing
Services
Primary result
Started September 2026 Status
Data sources
Starting point
The people who buy diagnostic devices are workshop owners, mechanics and fleet managers. They search Google first for the device, the licence and the question "is my vehicle supported?". A separate site was built to answer those searches directly.
Because the work is ongoing, this page shows a starting point, not results.
Diagnosed problem
This market has few buyers, but they know what they want: a specific device, a licence renewal or service. So being visible on ready-to-buy searches matters more than reaching a wide audience.
Strategy
SEO aims to rank the site for product, licence and vehicle-compatibility searches. Google Ads sends people looking for a device or licence straight to the quote form and the call button. Both channels feed one enquiry pipeline.
Implementation and deliverables
- SEO for product, licence and service pages
- Search structure by vehicle type and brand
- Google Ads campaigns on device and licence searches
- Tracking for calls, WhatsApp and quote forms
Before/after metrics
| Metric | Before | After | Source |
|---|---|---|---|
| Quote and call requests | not measured | in 90 days | Google Ads + Search Console |
Limitations and learnings
This page makes no results claims. What we publish is the scope and the starting point. We will add real before-and-after data when it is available.