Fuat Oto — B2B Digital Transformation for Heavy Commercial Vehicle Brake Systems
End-to-end digital work for the authorised Knorr-Bremse distributor in Turkey: website, SEO, Google Ads, LinkedIn, sales and CRM process, and AI-supported business optimisation. Work started in September 2026.
Case summary
Industry
Automotive — Heavy Commercial Vehicle Brake Systems (B2B)
Country
Turkey · Since 1974 • 6 locations • Manufacturing in Bursa
Duration
2026-09 — ongoing
Services
Primary result
Started September 2026 Status
Data sources
Starting point
Fuat Oto is a B2B company with 52 years of history and strong physical infrastructure. Its buyers — fleet managers, workshops, parts dealers — now do their first research online.
Because the work has just started, this page publishes a starting point, not results, so that a real before/after comparison is possible in three months.
Diagnosed problem
Heavy vehicle brake parts are a B2B product: the decision maker is a fleet or workshop manager, and purchasing is repeated and relationship-based. The digital goal is not a one-off click but for the professional looking for the right part to find Fuat Oto and reach the sales team as a qualified enquiry.
Strategy
Combine every channel into one B2B enquiry pipeline: be found through the website and SEO, capture part and service searches with Google Ads, reach decision makers on LinkedIn, track incoming enquiries in the CRM and speed up repetitive work with AI.
Implementation and deliverables
- Multilingual corporate website (TR/EN/DE/RU) with B2B login
- SEO: service, brand and knowledge-centre (blog/guide) structure
- Google Ads campaigns
- LinkedIn and social media management focused on B2B decision makers
- Sales process and CRM setup
- AI-supported business process optimisation
Before/after metrics
| Metric | Before | After | Source |
|---|---|---|---|
| Qualified B2B enquiries | not measured | in 90 days | CRM + Google Ads |
Limitations and learnings
This page makes no results claims, because the work started in September 2026. What we publish is the scope and the starting point.
Real before/after data will be added here in three months; if it is not, this page will stay as it is.