Jastchuk Rubber — Brand Identity and B2B Website for a Rubber Hose Company
Brand identity, a bilingual (English–Polish) B2B website and quote infrastructure for a rubber hose and profile company in Poland.
Case summary
Industry
Industrial B2B — rubber hoses and profiles
Country
Poland · Katowice, Silesia • EN/PL
Duration
June–July 2026
Services
Primary result
Brand identity + B2B website Scope
Data sources
Starting point
Jastchuk Rubber needed to present itself with one consistent identity to B2B buyers in petrol stations, autogas, marine and industry.
We treated the work in two parts: first the brand identity, then a website that carries that identity and is built around collecting quote requests.
Diagnosed problem
In this market buyers judge a product by its standard before its price: an LPG hose's compliance with EN 1762, or a vehicle gas hose's with ECE R67, is a precondition of the purchase. Sales run through quotations, not a shopping cart.
So the site's job was not to showcase products, but to present technical information clearly, standard by standard, and lead visitors to a quote request.
Strategy
Identity first, then the site. Web design did not start until the logo and colour system were settled; the site, printed materials and product labels all derive from the same identity.
Standards-led structure. Alongside the products, separate pages were built for standards and application sectors, so a buyer can go from the standard they need to the matching product.
Two languages. English for export buyers, Polish for the local market; each language has its own URLs and is declared to search engines with hreflang.
Implementation and deliverables
- Brand identity: logo set (primary logo, white version, mark, favicon) and brand guidelines
- Brand kit (12 items): business card, letterhead, envelope, product and box labels, catalogue cover, vehicle livery, banner, hose print mock-up, email signature
- English–Polish B2B website: 15 product pages across fuel and gas hoses, industrial hoses, and rubber profiles and seals
- Standards pages (EN 1762, ECE R67, EN 1360, EN 12115), 4 application-sector pages and a blog
- Quote request form: enquiries are delivered instantly by email and Telegram
- Admin panel: contact details, notification settings and incoming quote requests managed from one screen
- Technical SEO: hreflang, Organization/WebSite structured data and a 100-URL XML sitemap
Limitations and learnings
There are no performance claims on this page. The site has just launched; traffic and enquiry data will be added here as it accumulates.
Product, certification and company information on the site is the client's own statement; our job was to present it accurately and clearly. Advertising and marketing management are not part of this project.