İsar Mühendislik — Complete Digital Transformation

İsar Mühendislik is an LPG/CNG/LNG energy systems company based in Tuzla, Istanbul. It is the authorised Turkish service partner for Shell, BP, Total, Aygaz and SOCAR, operating through more than 500 service points across 81 provinces, with over twenty years in the field.

Despite that, it had no digital presence. A company working with the largest brands in its sector had never told its own story online.

The problem was not recognition — within the industry the company was already known. The problem was that this reputation had no digital trace. When a new client, dealer or job candidate searched for the company, there was nothing to point to.

Heavy industry and energy infrastructure are hard things to explain. You cannot communicate with a product photograph; what needs telling is how the work is done. That called for genuine footage from inside the plant.

Rather than buying visibility with an advertising budget, we chose to turn the production itself into content. The company's strongest asset was already on site: twenty years of practice, authorised service status, and a team spread across 81 provinces.

So the work was framed not as an advertising campaign but as an A-to-Z digital transformation: building a social presence from zero, professional video production inside the plant, and redesigning the whole digital communications infrastructure.