Centrum Logistics Group — Digital Advertising for Warehouse and Terminal
Digital advertising for an Uzbek container terminal and warehousing operator. Work has just begun — the baseline is on record.
Case summary
Industry
Logistics — warehousing and container terminal
Country
Uzbekistan · Angren terminal • Andijan warehouse
Duration
2026-08 — just begun
Primary result
Just started — baseline recorded Status
Data sources
Starting point
Centrum Logistics Group is a logistics operator with substantial physical infrastructure in Uzbekistan: a container terminal in Angren and a warehouse complex in Akhtachi, Andijan region. The company runs its own cargo tracking system and a container terminal e-platform.
Because the engagement has only just begun, this page publishes a starting point rather than a result. Recording the baseline now is what will make an honest before-and-after possible in three months.
Diagnosed problem
Warehousing and terminal services are B2B: the decision sits with a logistics or procurement manager, the cycle is long, and price alone does not decide it. In a service like this, advertising produces a qualified conversation rather than a direct sale.
Three technical facts recorded at the start:
- The site renders client-side — only 1.4 KB of HTML, with all content delivered by JavaScript. This directly affects load speed for paid traffic and visibility in search.
- No meta description, and the page title is generic.
- Google Tag Manager is installed — the measurement layer exists, and conversion tracking can be built on it.
Strategy
The order is deliberate: conversion measurement first, advertising optimised against that data second, and the budget decision last. On the Ankalife project this same sequence halved the advertising budget while enquiries rose.
In warehousing and terminal services the objective is not a click but a qualified B2B conversation. Success was therefore defined from the outset as the number of conversations and the cost per conversation.
Implementation and deliverables
- Setting up digital advertising campaigns for warehousing services
- Recording the baseline (site technical state, existing measurement layer)
- Building conversion tracking on top of GTM
- Defining what counts as a qualified enquiry, and the measurement thresholds
Before/after metrics
| Metric | Before | After | Source |
|---|---|---|---|
| HTML payload | 1.4 KB (SPA, no SSR) | to be measured | live site, 2026-08-30 |
| Meta description | none | to be measured | live site, 2026-08-30 |
| Measurement layer | GTM present, no conversion tracking | to be measured | live site, 2026-08-30 |
| Qualified enquiry / cost | not measured | after 90 days | Google Ads + GTM |
Limitations and learnings
There are no result claims on this page, because the work has only just started. What we publish is the scope and the baseline.
That is deliberate: a case can only be told honestly if the "before" was recorded. In three months real comparison data will appear here; if it does not, the page stays as it is.
The site's client-side rendering is not our decision but the state we inherited; its effect on advertising performance will be reported as it is measured.