Bosphorus Ink — Full-Service Digital Management A to Z
Turkey's leading tattoo & piercing franchise chain. 10,000+ works, hospital-grade hygiene standards, EU-certified materials.
Case summary
Industry
Beauty & Body Art
Duration
reference period
Services
Primary result
+280% Organic Traffic Growth
Data sources
Starting point
Bosphorus Ink is a tattoo and piercing studio running three branches: Beşiktaş and Pendik in Istanbul, plus Ankara. Behind it sit more than 10,000 completed works, hospital-grade hygiene standards and EU-certified materials.
The story was already there. What was missing was making that story show up consistently in digital, and turning the interest it attracted into a flow someone could actually track.
Diagnosed problem
Nobody decides on a tattoo quickly. First they study the artist's work, then they look for hygiene and trust, and only at the end do they ask about price and booking. Each step of that journey lived in a different channel: search, Instagram, direct messages.
Three branches doubled the problem. Beşiktaş, Pendik and Ankara are searched for differently, and which branch an enquiry belonged to was never recorded systematically. On busy days, messages from social channels simply went missing.
Strategy
We chose to run the work end to end from one place: search visibility, advertising, social media and enquiry handling were not split across separate suppliers but built as a single flow.
Positioning was built on trust rather than price. Hospital-grade hygiene and certified materials are how the studio actually operates, not a slogan, so they moved to the centre of the message.
On the demand side there was one rule: no message goes unrecorded. Interest from every channel landed in CRM, was tagged by branch and stage, and was followed up through automated communication flows.
Implementation and deliverables
- SEO: search visibility and content structure built around the districts of all three branches
- Performance advertising: campaigns built around booking enquiries
- Social media management: work feed plus the studio and hygiene narrative
- CRM integration: source, branch and stage recorded for every enquiry
- Appointment tracking system implementation
- Lead management: classifying and prioritising incoming interest
- Automated client communication flows: first reply, reminders and follow-ups
Before/after metrics
| Metric | Before | After | Source |
|---|---|---|---|
| Organic traffic | reference period | +280% | Google Analytics |
| Social media reach | reference period | 120K+/month | social media dashboards |
| Leads captured in CRM | not recorded | 2,400+ | CRM |
| Advertising ROAS | reference period | 4.8x | Meta Ads |
| Enquiry tracking | scattered, per channel | single flow by branch and stage | CRM |
Limitations and learnings
Tattooing and piercing are personal services. People choose based on an artist's style, the feel of the studio and the market of their own city, so these results depend on branch and city context and do not generalise.
The figures are the combined total across three branches. Beşiktaş, Pendik and Ankara do not perform identically, and we are not publishing a per-branch breakdown here.
"Leads captured in CRM" measures incoming interest, not completed appointments or revenue. ROAS likewise relies on the ad platform's attribution model and does not account for clients who walk in directly or arrive by referral.